The problem it solves
Screenshots and a feature grid ask the visitor to imagine the product. A recorded video asks them to sit through your ordering of it. Neither answers the question they actually have, which is almost always specific and almost always unasked. A demo agent shows the product and answers the question — and tells you what the question was.Where to put it
The hero
Put “See it work” beside your primary CTA and open on the product claim the page makes.
Feature pages
A storyline per feature page, opening on the beat that page is about.
Launch posts
A shareable link in the changelog, blog post, and social thread.
Comparison pages
Where a buyer is actively deciding, and where seeing it beats reading a table.
Set it up
1
Build the demo from your site
Inkly reads your marketing pages, so it starts with your positioning. Fix it where it guessed — see Build from a URL.
2
Write one storyline per message
A storyline is an argument, not a tour. If your site makes three claims, that is three storylines. See Annotations and storylines.
3
Say what you are not
Put the disqualifiers in your knowledge. An agent that says “we are wrong for that” is more persuasive than one that never says no.
4
Match your brand
Use the gear in Preview to match the accent colour, logo, and wordmark to your site.
The feedback loop
The transcripts are the best copy research you will get. Every question the guide fumbled is a page your site does not have; every question you did not expect is an objection you are not handling anywhere. The attribution captured on your page tells you which campaigns bring people who actually explore, as opposed to people who bounce.Related
Install the widget
Orb, or your own button.
Analytics
What held attention, and where they came from.