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Open Analytics in the sidebar. It answers the shape questions — how much traffic, from where, holding attention on what — and hands off to Sessions for the individual stories.
Aggregate analytics continue when your credit balance reaches zero. Identified visitor details, qualification, and buyer intent stay saved but remain locked until you unlock that person.

Overview

Filter by date range and by source.
“Drawing the most interest” is the panel worth checking weekly. It is measured from real attention rather than from the order you authored, so it regularly disagrees with the storyline you wrote. That disagreement is the useful part.

What a session is

One visit to one of your demos. It starts when someone opens the demo and ends when they leave. Duration is measured to the visitor’s last interaction, not to the last thing the page did. A demo left open in a background tab and closed 45 minutes later is not a 45-minute session.

What a session shows

Open a session to see:

Connectors

The Connectors tab lists the analytics destinations we integrate with on request. Nothing is forwarded today — Connect starts a conversation to turn one on.

Attribution

When the demo is opened through the widget, attribution is captured from your page rather than from inside the demo: the landing URL, the real referrer, every standard UTM parameter, and common advertising click IDs. The first snapshot is kept for the session, so someone who browses your site before opening the demo is still attributed to how they arrived.

Privacy

Visitor IP addresses are never stored. The address is seen only during the request for abuse rate limiting. The session keeps the country resolved by the network.

Next

Sessions

Transcript and timeline, one visit at a time.

People

The visitors you can put a name to.