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At scale, the problem is not making a demo. It is that you need it to serve several audiences at once, and that it goes stale the moment the product ships.

What changes at scale

One demo, many storylines

A committee is not one audience. The engineer, the economic buyer, and security want different beats in a different order — from the same captured product.

Replace, do not rebuild

When one screen changes, swap that screen. Every beat and storyline attached to it survives.

Personalized per account

A link per named contact, with the guide briefed on what that account cares about.

Pixel-accurate clones

Captured pages of your real product, where the buyer clicks through it themselves.

Enterprise capabilities

Two things are only available on Enterprise, and both change what a demo is: Captured pages let visitors click through the product at their own pace. Text stays crisp and the layout adapts to the available space. Demos against your real product — driven against a running instance rather than a frozen capture. Both are sold rather than switched on, because they need setup and support to be right.

Keeping it current

1

Watch the transcripts

The questions the guide fumbles are the fastest signal that something has drifted — either your product moved or your knowledge did not keep up. See Sessions.
2

Fix the screen, not the demo

Replacing one image keeps its title, description, beats, and place in every storyline. Re-recording starts over.
3

Publish in place

Publishing updates your demo where it already is, so every link already sent — and every page the widget is on — is current. No redistribution.

Governance

The guide can only use annotations you authored and go to screens that exist. It cannot invent a product target. Knowledge and captured pages are treated as information, not instructions to the agent. Screens are frozen captures with nothing running behind them: no backend, no live data, no path from a visitor to a real record. Links appear as cards and never open automatically. Preview each outcome before publishing to confirm that the next step works as intended.

Enterprise

Captured pages and real-product demos.

People

Who from the account has been in, and what they asked.