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Branding controls what visitors recognize first: your logo, favicon, wordmark, logo link, and header buttons. Set branding at the hub level when you want a consistent identity across every demo. Individual demos can override some brand fields, but the favicon stays owned by the hub.

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Brand fields

FieldTypeRequiredDefaultNotes
logostringNo—Logo source: an absolute URL, an asset:<id> reference, or a repo-relative file path such as public/logo.svg.
namestringNo—Wordmark text shown next to the logo. Leave empty when the logo image already includes the brand name.
logoHrefstringNo—Click target for the header logo or wordmark. Must be an http(s) or mailto URL.
faviconstringNo—Browser tab icon. Hub-only.
ctaobjectNo—Primary CTA, rendered as a solid button in the hub header. See CTA shape.
secondaryCtaobjectNo—Secondary CTA, rendered to the left of cta. Same shape as cta.

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CTA shape

Both cta and secondaryCta use the same object.
FieldTypeRequiredDefaultNotes
labelstringYes—Button text. Must be non-empty.
hrefstringYes—Destination. Must be an http(s) or mailto URL.
{
  "brand": {
    "logo": "public/logo.svg",
    "favicon": "public/favicon.ico",
    "name": "Verve",
    "logoHref": "https://verve.example.com",
    "cta": {
      "label": "Book a demo",
      "href": "https://verve.example.com/demo"
    }
  }
}