> ## Documentation Index
> Fetch the complete documentation index at: https://docs.inklyai.dev/llms.txt
> Use this file to discover all available pages before exploring further.

# Analytics

> Who is exploring your demo agent, what held their attention, and where they came from.

Open **Analytics** in the sidebar. It answers the shape questions — how much traffic, from where, holding attention on what — and hands off to [Sessions](/measure/sessions) for the individual stories.

<Note>
  Aggregate analytics continue when your credit balance reaches zero. Identified visitor details, qualification, and buyer intent stay saved but remain locked until you unlock that person.
</Note>

## Overview

| Panel                         | What it tells you                                                                                        |
| ----------------------------- | -------------------------------------------------------------------------------------------------------- |
| **Sessions over time**        | Volume, over a range you pick. The shape of a launch, a campaign, or a quiet week.                       |
| **Drawing the most interest** | Which screens held attention. Usually the fastest way to learn what your product's real hook is.         |
| **Top referrers**             | Where visitors came from before they opened the demo — captured on your page, not inside the demo frame. |
| **Top countries**             | Where they were.                                                                                         |

Filter by date range and by source.

<Note>
  "Drawing the most interest" is the panel worth checking weekly. It is measured from real attention rather than from the order you authored, so it regularly disagrees with the [storyline](/build/annotations-and-storylines) you wrote. That disagreement is the useful part.
</Note>

## What a session is

One visit to one of your demos. It starts when someone opens the demo and ends when they leave.

Duration is measured to the visitor's **last interaction**, not to the last thing the page did. A demo left open in a background tab and closed 45 minutes later is not a 45-minute session.

## What a session shows

Open a session to see:

| Detail                 | What it tells you                                               |
| ---------------------- | --------------------------------------------------------------- |
| Transcript             | What the visitor asked and how the guide answered               |
| Screens viewed         | How much of the product they explored                           |
| Questions asked        | How active the conversation was                                 |
| Outcomes               | Whether they clicked a CTA, shared details, or booked a meeting |
| Source and attribution | Where they came from and which campaign brought them in         |
| Device and location    | The context of the visit                                        |

## Connectors

The **Connectors** tab lists the analytics destinations we integrate with on request. Nothing is forwarded today — **Connect** starts a conversation to turn one on.

## Attribution

When the demo is opened through the [widget](/ship/install-the-widget), attribution is captured from **your page** rather than from inside the demo: the landing URL, the real referrer, every standard UTM parameter, and common advertising click IDs. The first snapshot is kept for the session, so someone who browses your site before opening the demo is still attributed to how they arrived.

## Privacy

Visitor IP addresses are never stored. The address is seen only during the request for abuse rate limiting. The session keeps the country resolved by the network.

## Next

<CardGroup cols={2}>
  <Card title="Sessions" icon="play" href="/measure/sessions">
    Transcript and timeline, one visit at a time.
  </Card>

  <Card title="People" icon="users" href="/measure/people">
    The visitors you can put a name to.
  </Card>
</CardGroup>