> ## Documentation Index
> Fetch the complete documentation index at: https://docs.inklyai.dev/llms.txt
> Use this file to discover all available pages before exploring further.

# Outcomes

> Give interested buyers a clear next step.

Open **Agent → Settings → Outcomes**.

<Note>
  **Inkly AI can set this up for you.** Click **Inkly AI** and try: “Set our primary CTA to Start a trial at \[URL]. Offer a meeting only when a buyer mentions a timeline, budget, or implementation.”
</Note>

## Primary CTA

The primary CTA stays available throughout the demo. Add:

* **Label:** what the button says
* **Destination:** the page or email address it opens
* **Goal:** what the action means in analytics

The same CTA appears in the shareable link and widget.

## Actions

Actions appear when they fit the conversation.

| Action                 | Use it for                                                  |
| ---------------------- | ----------------------------------------------------------- |
| **Open a link**        | Pricing, documentation, signup, or another relevant page.   |
| **Schedule a meeting** | Your Calendly, Cal.com, or another embeddable booking page. |

Use **When to offer** to name a clear buying signal. For example: “Offer this when they mention a timeline, budget, or implementation plan.”

Test the signal in **Preview** and confirm that the action opens the right destination.